OFFICIAL LOGO LONG SLEEVE

Recognizing that serious injuries can be traumatic enough without the additional burden of financial worries, the Justin Boot Company formed a partnership with the Professional Rodeo Cowboys Association (PRCA) and the Women’s Professional Rodeo Association (WPRA) in 1989 to establish the Justin Cowboy Crisis Fund (JCCF). The Fund was granted 501-C3 status as a non-profit charity organization in 1991.

The JCCF’s premise is to lend a helping hand to professional rodeo athletes and their families in the event of catastrophic injuries resulting from professional rodeo activities. The fund fills the void of financial hardship when the inevitable serious injury interferes with the careers of those who have dedicated their lives to the sport. At the closing of 2010, JCCF had awarded more than $5.6 million in need-based financial assistance to more than 850 injured rodeo athletes and their families.